A lot of my clients have attended $5,000, $10,000, all the way up to $30,000 business coaching programs, and they're still stuck and lost. Not because they don't have the information. They get stuck in the research, in the planning, overthinking instead of moving forward.
It only goes out to your warm network. Never ads, never cold DMs. And it's built to make someone feel like you actually care enough to listen, before you ever pitch them anything.
The opening story matches their daily struggle. Finally, someone gets what they're going through.
The angle suggests a real solution is coming, not just more questions to answer.
The lead magnet feels worth more than the five to ten minutes it costs them.
Major Project Launch. "I'm launching a program to help [audience] achieve [outcome], and I need your input."
Book or Research Project. You're gathering real answers for something you're writing or building.
Industry Report. A state of the market report your audience will genuinely want to read.
Training Program Development. You're shaping a new program around what people actually need.
Community or Movement Building. You're building something people want to be an early part of.
It has to be delivered instantly. No 1:1 calls or workshops as the reward, that just creates scheduling friction. It has to feel worth fifty to two hundred dollars against a five to ten minute time cost. And it has to connect directly to what the survey is about.
Target: 7 to 10 minutes to complete, 8 to 12 questions total, tested on yourself first.
"Would you be keen for a quick personal call for me to go through some of your responses above? Not only will you be able to gain more clarity, support & ideas you can apply immediately with direct coaching & feedback from me, it will allow me to collect further data & research for the book as well :)"
Three options, never a plain yes or no.
Creating a great survey is only 30% of success. The other 70% is getting it in front of the right people.
Former clients, close colleagues, friends who know your work, people you've helped before.
Social connections you've actually talked with, people from events, referrals from mutual connections.
Broader network with minimal interaction, people from courses attended together.
Send 10 to 20 personal messages a day, working from Tier 1 down.
Said yes to the call. Their goals match your pricing. Their challenges match your expertise.
Said curious. Good fit, with some hesitation. Decent engagement in their answers.
Said not at all. Goals don't match. Minimal effort in how they answered.
Marc's own campaigns typically pull 50 to 100 responses, with his biggest hitting 300, and one month brought him 15 or more booked strategy calls. Here's roughly how responses move through the phases after that.
A beta offer isn't a perfect offer. You don't have to get it right the first time, because you'll tweak it as you go. The close rate off a 1:1 that started as a Survey Campaign response runs at roughly fifty percent, the single most important number in this whole system.
This is a guide, not a guarantee. Results are not typical, and this isn't financial advice. Speak with a licensed professional before making financial decisions for your business.
Daily targets: 10 to 20 messages sent, 5 to 10 or more completions a day after day three, 50%+ response rate, 60%+ of yes responses booked, 80%+ show-up rate.
The gameplan, the templates, and the AI companion all live there, ready whenever you are.
rapidlaunch.marcteo.com